PUFF CREATOR CHALLENGE

Hit $100 GMV. Get a $100 bonus.

On top of your usual commission.

Start with $100 in GMV from any PUFF US Shop product for a $100 bonus, then keep creating to unlock up to $1,000.

GMV TIER BONUSES

Start small.
Climb higher.

Simple steps. Bigger wins. Meet both the GMV and video requirement, then keep climbing—your highest qualifying cash bonus applies.

$100First win
01
$100BonusFirst win
Easiest to unlock

Start with just

$100 GMV1 video
Any PUFF product
$500Heat maker
02
$500BonusHeat maker

Unlock with

$500 GMV8 videos
Any PUFF product
$750Breakout
03
$750BonusBreakout

Unlock with

$750 GMV15 videos
Any PUFF product
$1,000Top tier
04
$1,000BonusTop tier

Unlock with

$1,000 GMV30 videos
Any PUFF product

Extra creator reward

Video Bonus

Total campaign video GMV must exceed $500

60Campaign videos
$350Cash bonus
90Campaign videos
$500Cash bonus

All PUFF campaign videos published after enrollment count toward the video goal.

Highest video bonus only. Earned in addition to your highest GMV reward.

TOP VIRAL VIDEOS

You’re the Next Viral Hit

We’ve curated the hottest hooks and top-performing videos for every product in August 2026. Use these winning formats to tap into what’s already getting attention from the algorithm and audiences. Most importantly, take inspiration from the hooks—the first 3 seconds can make or break your video and give it a much bigger chance to go viral. Copy what works. Make it yours. Go viral. 🔥

01

How to use PUFF Sticky Bra

“PRO TIP: The farther out you place each cup, the more lift and cleavage you’ll get when you clip them together.”

1. Unclip — Separate the cups. 2. Place Outward — The farther out, the more lift & cleavage. 3. Press & Secure — Press firmly to stick. 4. Clip Together — Fasten the clasp for instant cleavage.

02

Before & After Comparison

1. Before & After 2. Waterproof Test 3. Easy Storage & Reusable 4. Call to Action / Shop Now

03

One-take demo showing PUFF’s cleavage effect

“Use trending BGM. 🔥”
04

Backless outfit scenario

“Hook:”

1.Highlight the problem: sticky bras slip when sweating 2.Introduce PUFF Sticky Bra 3.Quick application demo 4.Gym / Leg Day wear test 5.Show the coverage & lift 6.Highlight the no-slip hold — even for a night of dancing 7,Washable & reusable

INVITE CREATORS · EARN MORE

Bring your circle.
Grow your bonus.

Invite creators who have never worked with PUFF before. Each eligible newcomer whose best single campaign video reaches $100 GMV earns you one $100 bonus—with no invite limit.

For every eligible newcomer$100

Their highest-GMV single qualifying video must reach at least $100. Each newcomer can trigger this reward once; invite more eligible creators to keep earning.

QUALIFIED REFERRAL LEADERBOARD

Top-three prizes

Earn at least $1,000 in referral bonuses from 10 qualified newcomers to enter. Final ranking uses the number of qualified newcomers; exact ties share the same prize rank.

Rank 1
iPhone 18 Pro(next-gen)
Product prize
Rank 2
$800 Cash
Cash prize
Rank 3
$500 Cash
Cash prize

THE DETAILS

Campaign rules

Everything you need to know before you post. The latest published version applies.

View rules

Puff Creator Challenge

Create TikTok Shop content featuring PUFF products, grow your sales, and unlock stackable rewards.

Campaign Period

July 1, 2026 at 12:00 AM PT through September 30, 2026 at 11:59 PM PT. Some creators may receive an individual extension. Your personal deadline will be shown on your campaign dashboard.

Who Can Participate

You must be at least 18 years old, have a valid TikTok Creator account, be eligible to promote products from the PUFF US TikTok Shop, and register before publishing qualifying videos.

Qualifying Videos

A video qualifies when it is published after registration and before your personal deadline, includes at least one PUFF US Shop product, and is identified as an Affiliate video in TikTok Shop data. Each distinct TikTok video ID counts once.

Personal GMV Bonuses

The $100 starter bonus requires at least one qualifying video featuring any PUFF US Shop product and at least $100 in eligible GMV across all PUFF US Shop products. The $500, $750, and $1,000 bonus tiers may use any PUFF US Shop product and require at least 8, 15, and 30 qualifying videos respectively. Each tier is evaluated independently and only the highest qualifying personal GMV bonus applies.

Video Bonus

The VIDEO BONUS unlocks when aggregate GMV from all PUFF campaign videos published after enrollment and before the campaign ends is strictly greater than $500. After that threshold is met, every campaign video in that window counts toward the video goal, including videos with $0 individual GMV. Publishing at least 60 campaign videos awards a $350 cash bonus; publishing at least 90 awards a $500 cash bonus. Only the highest VIDEO BONUS applies, and it may be combined with the creator’s highest personal GMV bonus.

Performance Data

GMV includes eligible PUFF product sales attributed to qualifying videos during your campaign window. Cancelled orders, refunds, attribution corrections, and other TikTok Shop adjustments may change previously displayed GMV. Missing or unattributed data remains pending and is never treated as $0.

Creator Referrals

An enrolled creator may enter another creator's TikTok username and confirm the resolved profile. If the creator has never worked with PUFF before and has not already joined or been attributed to another inviter, they are immediately enrolled and permanently attributed to the inviter. A qualified new creator earns the inviter one $100 referral bonus after that creator's single highest-GMV qualifying video reaches at least $100. Each invited creator can earn the inviter this bonus once, and there is no limit to the number of qualified new creators an inviter may bring.

Qualified Referral Leaderboard

To qualify for the qualified referral leaderboard, an inviter must earn at least $1,000 in referral bonuses from 10 qualified newcomers. Eligible inviters are ranked by their number of qualified newcomers. Exact qualified-newcomer ties share the same prize rank using competition ranking. The published prizes are iPhone 18 Pro for first place, $800 cash for second place, and $500 cash for third place. Final winners are subject to complete campaign data and PUFF review.

Content Requirements

Content must reflect your honest experience. Turn on TikTok's content disclosure setting and clearly disclose your relationship with PUFF in the video and caption. Do not make false, misleading, medical, or unsupported claims.

Review and Payment

PUFF may reject rewards associated with artificial traffic, fraudulent orders, misleading claims, platform violations, or other abuse. Displayed rewards and leaderboard standings are estimates until the campaign ends, final data is available, and PUFF completes its review.

Rule Updates

Before any campaign reward has been paid or fulfilled, PUFF may update campaign rules, products, reward tiers, or prizes. The latest published rules apply to all unpaid participants. By participating, you acknowledge that your TikTok username, campaign videos, and campaign performance may be displayed publicly.